These ordinary sports enthusiasts do not have access to the support system that high performance athletes enjoy. Our focus groups showed that the everyday athletes wish they could sometimes get a tap in the back. Staying active, no matter the weather, no matter how busy life gets, requires perseverance and discipline. Without encouragements, it is tempting to give up on good health habits.
That’s why Sports Experts decided to act like the everyday coach that supports all active Quebecers and remind them at the same time that Sports Experts sells everything they need for their active lifestyle, whatever sports they are into.