Every year, 8% of births happen prematurely and families have to handle the anxiety of such an unexpected situation. Préma-Québec is the only foundation in Quebec that support parents of premature children psychologically and financially. To pursue its mission, Préma-Québec needed to increase the number of new donors.
Holding a premature baby in your hands remains engraved in your memory for a long time. But for those who have never experienced it, it's impossible to grasp all the fragility.
Préma-Québec thus created "Le livre de 1,8 livre" - a book weighing the equivalent of a very large premature baby. The best way to bring the fragile reality of a premature baby to life for all Quebecers, it also became a way to generate donations, since all profits from the sale of the book were donated to the foundation.
Like a storybook, the 1.8-pound book contains 4 light-hearted stories about prematurity. The book's dust jacket protects and keeps warm the delicate face on the cover. This little face, 23 cm in circumference, reflects the reality of a very large premature baby. Through the pages, the sensitive stories and the magnificent illustrations, we subtly see the dimensions of a baby's head change according to the number of weeks of gestation.
Redefining
creativity