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We believe creativity can be an insight, cultivated from data and seeded into a consumer journey.
We believe creativity can be an inspiration, spurring preference and loyalty.
We believe creativity can be an idea, unleashing more salience and memorability.
We believe creativity can be an innovation, propelling greater efficiency and effectiveness.
We believe creativity can be an approach, pushing faster and than ever before.
We believe creativity can take many forms but can only have one purpose: Exceeding our clients’ ambitions.

Redefining creativity, year after year

A glimpse into our most awarded work

2010

Natural Source of Comfort
The campaign was centered on the simple yet evocative tagline: ”Milk, a natural source of comfort.” We decided to capitalize on the campaign's strongest symbol: wool. Our media strategy was to create “comfort zones” to soothe consumers in times of need.
  • 13 awards for 8 clients, 25% in digital
  • Best of Show at MIAs for Quebec Milk Producers
  • Most awarded agency in Quebec
  • Strategy Media Agency of the Year

2013

Your Better Starts Here
To bring the ”Your better starts here” slogan to life, we identified the precise locations where physical activity begins: gyms, academic sports centres, locker rooms, bike paths, etc.
  • 16 awards for 7 clients, 40% in digital
  • First Bronze at Cannes for Sport Chek
  • Best of Show for Tourism Montreal at Prix Idéa
  • Most awarded agency in Quebec

2014

We All Play for Canada
A well-integrated partnership made Canadian Tire the first advertiser to become a top-tier sponsor at its first Olympics. Canadian Tire and Jonathan Toews joined hands to create the biggest and most truthful Team Photo ever. It involved finding 300 people from his hometown who had contributed to his career.
  • 36 awards for 8 clients, 45% in digital categories
  • 2 shortlists at Cannes
  • Best of Show at MIAs for Canadian Tire
  • Most awarded agency in Canada and Quebec
  • Strategy Agency of the Year

2017

Bully Ads
In order to increase awareness and donations to Canadian Safe School Network, we decided to give influencers a taste of what online bullying looks like by recreating the retargeting advertising strategy to send hostile messages to influencers.
  • 52 awards for 10 clients, 50% in digital
  • Best of Show at Festival of Media North America for CSSN
  • Best of Show for CSSN at MIAs
  • Most awarded agency in Canada & Quebec
  • Strategy Media Agency of the Year
  • Festival of Media Global (FOMG) Agency of the Year
  • Among top 10 most awarded agencies in the world - WARC

2018

Data vs Car
Because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car. With digital banners and OOH, we adapted our messages in real-time, displaying the estimated arrival time based on location and current traffic and weather conditions.
  • 74 awards for 8 clients, including 55% in digital categories
  • Most awarded agency in Canada & Quebec
  • 2 awards at Cannes for VIA Rail
  • Best of Show at MIAs, Cristal and FOMG for VIA Rail
  • Best of Show at Concours Idéa for Sports Experts
  • Strategy and FOMG Media Agency of the Year
  • Among top 5 most awarded agencies in the world - WARC

2019

Digital Window Shopping
In the days leading up to Black Friday, we detected a new analytic trend: the average number of items left abandoned in Sport Chek’s online shopping carts increased by the hour. These temporary carts told us, in real time, which items could be used as “online door crashers” to attract an unprecedented number of visitors to the store’s website.
  • 47 awards for 9 clients, 64% in digital
  • Most awarded agency in Quebec and Canada
  • Among top 5 most awarded agencies in the world - WARC

2021

Ladies, Rule the Road
For over a century, the motorcycle industry’s positioning has been as an experience provider for men. But Can-Am wanted to democratize the open road. To so do, we created a new digital social safe space for women: the Women of On-Road private Facebook group, a place where women can exchange ideas, inspire one another and learn how to safely and freely ride the open road.
  • 77 awards for 14 clients, 50% in digital
  • Most awarded agency in Quebec and Canada
  • Best of Show at Concours Idéa for BRP
  • Among top 10 most awarded agencies in the world - WARC

Toronto

33 Bloor Street East, Suite 1100  Toronto, Ontario, M4W 1A9 

Montreal

3575 Saint-Laurent Blvd,  Suite 400  Montreal, Quebec, H2X 2T7