Touché! is in the top5 most awarded
agency in the world for a second year in a row
according to WARC.


  • 2020.03.10

    Touché! is the 5th most awarded agency in the world according to the latest WARC Media 100 ranking.

    Touché! is therefore part of the top5 for a second consecutive year and top10 for a third consecutive year.

    Also, its Digital Window Shopping campaign for Sport Chek ranked 4th in the most rewarded campaign in the world ranking.

    The WARC Media 100 is a ranking of the world’s most awarded campaigns and companies for media. It tracks the results of media award shows around the world, and acts as a benchmark for media excellence, allowing marketers to compare their performance with that of their peers.

  • 2020.01.14

    Karine Courtemanche Becomes Chief Executive Officer of PHD and Touché! Canada

    After 10 years as President of Touché! and Omnicom Media Group Montreal, Karine Courtemanche has been named CEO of two of Omnicom Media Group’s national agencies, PHD and Touché! Canada.

    Courtemanche has been a member of OMG Canada’s leadership team since OMG acquired Touché! in 2004. As President of Touché!’s Montreal and Toronto offices, she was tasked with overseeing all of OMG’s brands in Quebec. In addition to this role, she is now responsible for PHD’s Canadian agencies.

    “I’m extremely proud to be part of an organization which consistently supports the growth and development of its employees. My last 15 years with OMG have been a truly inspiring and rewarding journey.” explains Courtemanche. “2020 will no doubt bring its share of stimulating challenges, with a primary focus on the growth of our brands in the Toronto market.”

    Courtemanche will now spend most of her time in Toronto, with Caroline Moul leading PHD Canada as President and Alain Desormiers leading Omnicom Media Group’s Quebec agencies, including Touché!, which he founded 25 years ago.

    As her predecessor and mentor, Desormiers says it was “100% clear in my mind that Karine was the most competent candidate to step into the shoes of the CEO of PHD and Touché!. Extremely business savvy, Karine is well positioned to propel these two major agencies and their 450 employees to the top of their league.”

the agency

Fueled by Data.
Driven by Creativity.

Data modelling, research and insights

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We study, measure and analyze data in order understand different consumers habits. We then look for the best insights to align our strategy in order to better reach your target. We create powerful emotional connections with your consumers and maximize business results.

  • Transforming raw data into tangible information
  • Analysis and discovery of audience insights
  • Mix media attribution modelling and econometrics
  • Expertise of analytical tools such as Vividata, Nielsen, BBM, Pathmatics, comScore, Google Analytics, eMarketer.

Multi-channel strategy and planning

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Strategy is at the heart of every project, fueled by data, amplified by our platform specialists and optimized by OMG buying power. Our dedicated team of strategists aim to better understand the business challenges of our clients, simplify an increasingly complex world and offer solutions that maximize business results.

  • Unique point of contact for our clients
  • Use of data to build innovative, creative and effective strategies
  • Selection of the most relevant channels and contexts to convey the messages and achieve the desired results
  • Development of media plans tailored to the specific needs of our clients and their industries

Media buying and negotiation

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Responsible for bringing campaigns to life on all media platforms and devices, our team of specialists use Omnicom's buying power and state-of-the-art tools to maximize our client’s business outcomes. They negotiate, buy and optimize our clients' investments in digital media, search engines (SEM / SEO), social media, programmatic, display, out-of-home, print, audio and video. The expertise of our specialists and their in-depth knowledge of the platforms provide our clients superior returns.

  • In-depth knowledge of the various media platforms
  • Team of specialists (social media, search engine marketing, performance and e-commerce, video and audio)
  • Buying and negotiation, supported by the OMG buying power
  • Selection of media partners, tactics and content
  • Campaign implementation, management and optimization
  • Rigorous management of media investments

Media creativity and innovation

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The entire organization is driven by creativity. We are proactive and bold, paving the way, creating new media and facing change through a desire to go further, reinvent ourselves again and again for the greater benefit of our clients and to make their brands stand out.

  • Dedicated annual Creativity week
  • Established "Light" Committee to encourage creativity
  • Esclusive workshops and training for innovation

Reporting, analysis and optimization

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The Marketing Science group sheds light on our client's strategies and consumer insights. They analyze, automate and visualize campaign results on our real-time dashboards based on our client’s performance indicators. They are responsible for identifying audiences that are most relevant through our data management platform.

  • Manage analysis tools such as our data management platform (DMP) to segment audiences
  • Presentation of campaign results and visualization of dashboards in real time
  • Transform a large quantity of metrics into actionable optimization opportunities
  • Frequency optimization and reduction of duplication and potential waste 
  • Tagging strategy to establish the measurement plan

Thought leadership

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Our teams are constantly on the lookout for new products and new technologies relevant for our clients. We anticipate the unexpected. We guide and accompany our clients in an increasingly complex world to recommend the most appropriate solutions that will meet their needs.

  • Points of view on innovation
  • Training sessions and support
  • Consultation on ad and marketing technology platforms
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The numbers speak
for themselves

$ 33345394

Revenues generated each months for our clients

the community

Far more than
just colleagues

training, always more training
slush, hell yes!
"touche" pro!
snack, why so serious
to work on La Maine is to enjoy the Mural festival when the days are getting longer
say yes to biking to work (especially with a discount on bixi)
a game of pétanque during lunch time


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discover our culture