Touché! is the
2nd most awarded
agency in the world.


  • 2019.10.31

    Touché! wins Bronze at the Media Agency of the Year gala, by Strategy Magazine. 

    It is the fourth time in five years that the agency is in the top 3.

    The jury's decision was based on the strategic, innovative and creative distinctiveness of the campaigns realized by the media agencies over the last year.

    With creativity at the heart of everything we do, we take pride in this recognition from our industry peers.

    Looking at the cases submitted, this recognition particularly highlights our strength in digital media and our ability to leverage data to inspire our strategies and contribute to the business performance of our clients.

  • 2019.07.25

    Last Thursday, July 25th was the unveiling of the shortlists of the M&M Global Awards, which celebrates the best media and marketing campaigns around the world across a number of key categories. Touché! was named five times for its clients Canadian Tire Corporation and Hydro-Québec.

    Digital Window Shopping, a Canadian Tire Corporation campaign, received four nominations on four submissions in the Campaign Led by Data, Campaign Led by Digital, Retail and Campaign Led by Media categories.

    Digital Window Shopping is now at its fifth recognition of the year, including two gold trophies at the Festival of Media Global, held in Rome last May.

    Touché! was also shortlisted for ElectrON Expedition by Hydro-Québec. Produced in collaboration with Lg2 and Cossette, the campaign is running in the Utility Services category. The campaign also won Gold at the Festival of Media Global.

the agency

Fueled by Data.
Driven by Creativity.

Data modelling, research and insights

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We study, measure and analyze data in order understand different consumers habits. We then look for the best insights to align our strategy in order to better reach your target. We create powerful emotional connections with your consumers and maximize business results.

  • Transforming raw data into tangible information
  • Analysis and discovery of audience insights
  • Mix media attribution modelling and econometrics
  • Expertise of analytical tools such as Vividata, Nielsen, BBM, Pathmatics, comScore, Google Analytics, eMarketer.

Multi-channel strategy and planning

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Strategy is at the heart of every project, fueled by data, amplified by our platform specialists and optimized by OMG buying power. Our dedicated team of strategists aim to better understand the business challenges of our clients, simplify an increasingly complex world and offer solutions that maximize business results.

  • Unique point of contact for our clients
  • Use of data to build innovative, creative and effective strategies
  • Selection of the most relevant channels and contexts to convey the messages and achieve the desired results
  • Development of media plans tailored to the specific needs of our clients and their industries

Media buying and negotiation

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Responsible for bringing campaigns to life on all media platforms and devices, our team of specialists use Omnicom's buying power and state-of-the-art tools to maximize our client’s business outcomes. They negotiate, buy and optimize our clients' investments in digital media, search engines (SEM / SEO), social media, programmatic, display, out-of-home, print, audio and video. The expertise of our specialists and their in-depth knowledge of the platforms provide our clients superior returns.

  • In-depth knowledge of the various media platforms
  • Team of specialists (social media, search engine marketing, performance and e-commerce, video and audio)
  • Buying and negotiation, supported by the OMG buying power
  • Selection of media partners, tactics and content
  • Campaign implementation, management and optimization
  • Rigorous management of media investments

Media creativity and innovation

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The entire organization is driven by creativity. We are proactive and bold, paving the way, creating new media and facing change through a desire to go further, reinvent ourselves again and again for the greater benefit of our clients and to make their brands stand out.

  • Dedicated annual Creativity week
  • Established "Light" Committee to encourage creativity
  • Esclusive workshops and training for innovation

Reporting, analysis and optimization

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The Marketing Science group sheds light on our client's strategies and consumer insights. They analyze, automate and visualize campaign results on our real-time dashboards based on our client’s performance indicators. They are responsible for identifying audiences that are most relevant through our data management platform.

  • Manage analysis tools such as our data management platform (DMP) to segment audiences
  • Presentation of campaign results and visualization of dashboards in real time
  • Transform a large quantity of metrics into actionable optimization opportunities
  • Frequency optimization and reduction of duplication and potential waste 
  • Tagging strategy to establish the measurement plan

Thought leadership

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Our teams are constantly on the lookout for new products and new technologies relevant for our clients. We anticipate the unexpected. We guide and accompany our clients in an increasingly complex world to recommend the most appropriate solutions that will meet their needs.

  • Points of view on innovation
  • Training sessions and support
  • Consultation on ad and marketing technology platforms
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The numbers speak
for themselves

$ 33345394

Revenues generated each months for our clients

the community

Far more than
just colleagues

training, always more training
"touche" pro!
to work on La Maine is to enjoy the Mural festival when the days are getting longer
a game of pétanque during lunch time
snack, why so serious
slush, hell yes!
say yes to biking to work (especially with a discount on bixi)

our family is expanding and we currently have 4 positions to fill

join the team
discover our culture