Touché! is the
2nd most awarded
agency in the world.
2nd most awarded
agency in the world.
News
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2020.01.14
Karine Courtemanche Becomes Chief Executive Officer of PHD and Touché! Canada
After 10 years as President of Touché! and Omnicom Media Group Montreal, Karine Courtemanche has been named CEO of two of Omnicom Media Group’s national agencies, PHD and Touché! Canada.
Courtemanche has been a member of OMG Canada’s leadership team since OMG acquired Touché! in 2004. As President of Touché!’s Montreal and Toronto offices, she was tasked with overseeing all of OMG’s brands in Quebec. In addition to this role, she is now responsible for PHD’s Canadian agencies.
“I’m extremely proud to be part of an organization which consistently supports the growth and development of its employees. My last 15 years with OMG have been a truly inspiring and rewarding journey.” explains Courtemanche. “2020 will no doubt bring its share of stimulating challenges, with a primary focus on the growth of our brands in the Toronto market.”
Courtemanche will now spend most of her time in Toronto, with Caroline Moul leading PHD Canada as President and Alain Desormiers leading Omnicom Media Group’s Quebec agencies, including Touché!, which he founded 25 years ago.
As her predecessor and mentor, Desormiers says it was “100% clear in my mind that Karine was the most competent candidate to step into the shoes of the CEO of PHD and Touché!. Extremely business savvy, Karine is well positioned to propel these two major agencies and their 450 employees to the top of their league.”
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2019.12.11
The Canadian media scene may be reaching a turning point, but VIA Rail and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the Way campaign, the media agency and the advertiser rethought their media buying strategy to adapt to the new realities of content creators and publishers.
As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to demonstrate its expertise in innovative and responsible strategies for the Canadian market. In collaboration with the Touché! strategy team, VIA Rail launched Love the Way in the summer of 2018 to increase its brand visibility and boost ticket sales. What set the campaign apart? 80% of advertising investments for the Ontario and Quebec markets were allocated to the digital platforms of local content creators and publishers. That’s a leap of 25 percentage points compared to a similar period and media budget in 2018.
This campaign is the fruit of Touché!’s efforts to privilege responsible media buying. The agency believes it is vital to support local publishers who are developing rich and relevant content for Canadians. This is why it works with its clients to re-examine their advertising policies and consider innovative solutions that will benefit everyone involved.
On the heels of the successes of 2018 and 2019, VIA Rail and Touché! have a similar strategy in the works for 2020.
the agency
Fueled by Data.
Fueled by Data.
Driven by Creativity.
Data modelling,
research
and insights Multi-channel strategy
and planning Media buying
and negotiation Media creativity
and innovation Reporting,
analysis
and optimization Thought
leadership
research
and insights Multi-channel strategy
and planning Media buying
and negotiation Media creativity
and innovation Reporting,
analysis
and optimization Thought
leadership
Data modelling, research and insights
We study, measure and analyze data in order understand different consumers habits. We then look for the best insights to align our strategy in order to better reach your target. We create powerful emotional connections with your consumers and maximize business results.
- Transforming raw data into tangible information
- Analysis and discovery of audience insights
- Mix media attribution modelling and econometrics
- Expertise of analytical tools such as Vividata, Nielsen, BBM, Pathmatics, comScore, Google Analytics, eMarketer.
Multi-channel strategy and planning
Strategy is at the heart of every project, fueled by data, amplified by our platform specialists and optimized by OMG buying power. Our dedicated team of strategists aim to better understand the business challenges of our clients, simplify an increasingly complex world and offer solutions that maximize business results.
- Unique point of contact for our clients
- Use of data to build innovative, creative and effective strategies
- Selection of the most relevant channels and contexts to convey the messages and achieve the desired results
- Development of media plans tailored to the specific needs of our clients and their industries
Media buying and negotiation
Responsible for bringing campaigns to life on all media platforms and devices, our team of specialists use Omnicom's buying power and state-of-the-art tools to maximize our client’s business outcomes. They negotiate, buy and optimize our clients' investments in digital media, search engines (SEM / SEO), social media, programmatic, display, out-of-home, print, audio and video. The expertise of our specialists and their in-depth knowledge of the platforms provide our clients superior returns.
- In-depth knowledge of the various media platforms
- Team of specialists (social media, search engine marketing, performance and e-commerce, video and audio)
- Buying and negotiation, supported by the OMG buying power
- Selection of media partners, tactics and content
- Campaign implementation, management and optimization
- Rigorous management of media investments
Media creativity and innovation
The entire organization is driven by creativity. We are proactive and bold, paving the way, creating new media and facing change through a desire to go further, reinvent ourselves again and again for the greater benefit of our clients and to make their brands stand out.
- Dedicated annual Creativity week
- Established "Light" Committee to encourage creativity
- Esclusive workshops and training for innovation
Reporting, analysis and optimization
The Marketing Science group sheds light on our client's strategies and consumer insights. They analyze, automate and visualize campaign results on our real-time dashboards based on our client’s performance indicators. They are responsible for identifying audiences that are most relevant through our data management platform.
- Manage analysis tools such as our data management platform (DMP) to segment audiences
- Presentation of campaign results and visualization of dashboards in real time
- Transform a large quantity of metrics into actionable optimization opportunities
- Frequency optimization and reduction of duplication and potential waste
- Tagging strategy to establish the measurement plan
Thought leadership
Our teams are constantly on the lookout for new products and new technologies relevant for our clients. We anticipate the unexpected. We guide and accompany our clients in an increasingly complex world to recommend the most appropriate solutions that will meet their needs.
- Points of view on innovation
- Training sessions and support
- Consultation on ad and marketing technology platforms
The numbers speak
for themselves
$ 33345394
Revenues generated each months for our clients