Redefining creativity to drive business success
Since its creation, Touché! has been the driving change in the media industry by redefining what marketing and media creativity means for advertisers.
Why is creativity so important?
In an ever-changing market, marketing and media complexity is ever increasing, and today’s consumer is lost in a sea of stimuli.
For a brand to differentiate itself in this kind of environment, data-driven creativity is the single most important thing it can do to drive effectiveness and impact—and ultimately, business success.