We are Touché!

Canada’s top agency for media creativity

Redefining creativity to drive business success

Since its creation, Touché! has been the driving change in the media industry by redefining what marketing and media creativity means for advertisers. Why is creativity so important? In an ever-changing market, marketing and media complexity is ever increasing, and today’s consumer is lost in a sea of stimuli. For a brand to differentiate itself in this kind of environment, data-driven creativity is the single most important thing it can do to drive effectiveness and impact—and ultimately, business success.

Empowered by Omnicom Media Group, the largest agency network in Canada

OMG provides unparalleled market clout and best-in-class data, technology, and analytics capabilities to enable intelligent data-driven marketing and deliver transformational outcomes for our clients’ businesses.

Touché! in numbers

Awards and recognitions

550

Touché! is the most awarded agency in Canada and Quebec and one of the top 15 most awarded agencies in the world for the past four years.

Clients

We are driving business success for many organizations across the country, in multiple verticals.

Experts

320

We have the most talented and dedicated in-house media professionals in the industry, in more than 24 speciality areas, to answer all your marketing and media needs.

Years of experience

Founded in 1995, Touché! was born from Alain Desormiers's entrepreneurial determination to do marketing and media differently. Touché! has since been a story of uninterrupted growth and entrepreneurial success in Canada.

Our values

Creative Thinkers. And Doers.

Our purpose is finding creative ways to bring more value to our clients. Things that have never been done before. Whether it’s providing them with the necessary tools, crafting a winning strategy, or maximizing digital assets, we deliver. With creative solutions that surprise, inspire… and grow business.

Don’t Ration Passion.

A little passion goes a long way. And a lot? Well, now we’re really getting somewhere. We love what we do and we have fun doing it. Passion is the fuel that will take us anywhere we want to go. Fill ‘er up!

Done Deal.

We are entrepreneurs to the core. Resourceful, agile and hungry. If we believe in it, it will happen. Obstacles are simply there to be defied.

Change Rocks.

Change is the ultimate force in marketing. We welcome it with open arms as we give the status quo the boot. Whether we’re talking processes, technologies, structures, or services, inertia need not apply.

It’s Team Time!

A cohesive, dedicated team is a powerful force. Because it takes an orchestra to play a symphony. Together, we’re not just stronger and faster… we’re happier!

You, to the Max.

Potential. It’s in each and every one of us, but it’s useless if we don’t make the most of it. Our goal is to encourage our employees to unlock that potential, feed their curiosity, and unleash something spectacular.

What our clients are saying

Touché! is a leading partner in the development and optimization of our measurement frameworks in order to maximize the business performance of our brand and our campaigns.

Dany Pedneault, Communication and Marketing Director Tourism Montreal

Case Study

What our clients are saying

The connectivity of the Omni platform provides us with unrivaled access to the key marketing and media data points, accelerating our business growth.

Mark Dicks, Manager, Retail Marketing Volkswagen Canada

Case Study

What our clients are saying

Access to OMG's global network allows Touché! to have an unparalleled understanding of the international markets targeted as well as local activation from here in Canada.

Sylvie Charrette, Chief Marketing Officer Tourism Montreal

Case Study

What our clients are saying

Touché! constantly challenges the status quo and is always able to use consumer insights for the benefit of media creativity.

Julie Gélinas, Marketing Director Quebec Milk Producers

Case Study

What our clients are saying

Touché! plays a key role in the management of 1st and 3rd party data for VIA Rail, both in terms of transparency in its use and its relevance.

Philippe Normand, Marketing Director, brand, go-to-market and Digital VIA Rail Canada

Case Study

What our clients are saying

Touché! is a key player in the integration of our CRM database within our campaigns to identify and activate audiences, in particular thanks to their Omni activation platform.

David Klein, Director, Customer Relationship Management & Loyalty VIA Rail Canada

Case Study

What our clients are saying

For over 10 years, Touché! and Sports Experts have worked together with passion to support the Quebec media landscape. Together, we are joining forces to innovate, maximize the impact of our campaigns and promote local media.

Émilie Castonguay, Marketing Manager, Media and Go-to-market Operations Sports Experts

Case Study

Inspiring leaders helping your business succeed

Always wanting to push the limits of possibilities through innovation, collaboration and creativity, our executive team's end-goal is to make sure that our teams, clients and partners succeed.