Our Trading & Investment teams analyze and negotiate across all media touchpoints to deliver the most cost-effective contact point for every client to any consumer. We enhance our media negotiation, buying and bid management by leveraging the power of OMG to create investment strategies tailored to each client. And we can do it using a database of revenue and awareness-response curves, across a range of categories, and combine them with your first-party data to help us make the right investment decisions.
1
Broadcast Investment
Our buying team is responsible for bringing campaigns to life across TV and radio. With an in-depth knowledge of all markets, local culture and content offering...
2
Display Non-Biddable
Empowered with technology and data to provide best-in-class negotiation, our digital buying team leverages the power of OMG to negotiate the best possible value...
3
Sponsorships & Partnerships
This specialty area of expertise focuses on building and negotiating ad-funded sponsorships and partnerships. We cover a wide range of opportunities from sponso...
4
Tech Cost Optimization
As a technology-agnostic agency, we allow advertisers to access the entire MarTech ecosystem, extending data and inventory reach rather than limiting it with pr...
5
Local Marketing
We believe that where people live, work and play is inextricably linked to all aspects of their life—from the teams they support, to the way they talk, how much...
6
Multicultural Marketing
As the consumer market becomes more diverse, brands must establish real connections with a largely untapped group if they want to remain relevant, improve their...
Discover the wide range of our expertise
01
Insight & Strategy
Defining why and how your brand will reach the audiences that matter—in the spaces, places and moments that matter—is key to driving growth. We turn briefs into actions, with ideas and inspiration that change your brand's trajectory.
02
Data, Technology & Analytics
We use data-driven intelligence to inform our plans. We can advise you on the optimal configuration for your marketing technology ecosystem. And we'll decode the data to show you that what we did delivered results.
03
Activation & Performance
We identify how, where, and when your brand shows up in consumers’ lives. And we optimize our actions at every step, to deliver on both short—and long-term growth objectives.
04
Trading & Investment
We determine how much investment your brand needs to achieve your goals. Then, we navigate the marketplace for next-gen impact to make it possible to achieve those goals, at the best cost.
Redefining
creativity
We are steadfast in our belief that marketing and media creativity needs to be constantly redefined. Because we are emboldened by the ever-more meaningful, memorable and impactful connections this creates between a brand and its audiences. And most importantly, because it drives business success.