Partnerships with Google Maps and the Weather Network made our data strategy come to life. We created programming interfaces specifically for this campaign and integrated the data feed at each touch point, enabling the real-time data management and synchronization across all out-of-home and digital channels.
Our challenge was to provide drivers with real-time traffic information on each of the 16 stretches of highways covered by VIA Rail.
At any given point in time, the message was customized to each consumer. It took into consideration their current geo-position, their predicted end destination and real-time traffic and weather data.