Sport Chek 6 Awards
Your Better Starts Here
Goal
Sport Chek, the largest retailer of sporting goods in Canada, wanted to launch a new inspirational signature through various media to reach the sport enthusiasts around the Country to let everyone know that “Your better starts here.”
A business success
Hours of interaction with the brand
30 000
Searches for the brand
2x
Video views
3 500 000
Create an emotional connection with customers
The strategy was to bring the tagline "Your better starts here" to life. So we stepped outside the box and marked exactly where physical activity begins. We selected environments in line with the target group's training habits. To stay true to the signature, we aimed to integrate advertising specifically at the entrance to workout areas, to inspire consumers to give their best during their sporting activities.
We also wanted to create an emotional bond between Sport Chek and its sporting clientele. To achieve this, we relied on video for its emotional charge.
What's more, by integrating a wide variety of sporting environments, Sport Chek positioned itself as the reference for a multitude of sports in Canada.
Demonstrate the retailer's expertise in several sporting areas
A succesful campaign
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Redefining
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We are steadfast in our belief that marketing and media creativity needs to be constantly redefined. Because we are emboldened by the ever-more meaningful, memorable and impactful connections this creates between a brand and its audiences. And most importantly, because it drives business success.