Sport Chek 6 Awards
Your Better Starts Here
Objective
Sport Chek, the largest retailer of sporting goods in Canada, wanted to launch a new inspirational signature through various media to reach the sport enthusiasts around the Country to let everyone know that “Your better starts here.”
A business success
Hours of interaction with the brand
30 000
Searches for the brand
2x
Video views
3 500 000
Create an emotional connection with customers
In 2012, the largest sports retailer in Canada, Sport Chek, launched a new and inspiring tagline: "Your better starts here". This campaign was intended to reach sport enthusiasts across Canada.
To bring the « Your better starts here » signature to life, we identified the precise locations where physical activity begins. To eliminate waste, we integrated the campaign into locations where the target plays sports, even if that meant creating new media channels that did not exist.
Demonstrate the retailer's expertise in several sporting areas
A succesful campaign
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