In 2012, the largest sports retailer in Canada, Sport Chek, launched a new and inspiring tagline: "Your better starts here". This campaign was intended to reach sport enthusiasts across Canada.
To bring the « Your better starts here » signature to life, we identified the precise locations where physical activity begins. To eliminate waste, we integrated the campaign into locations where the target plays sports, even if that meant creating new media channels that did not exist.
Redefining
creativity