We’re proud to officially launch the OMG-Wide IDEA Initiative in Canada, Badges of Belonging. 

Badges of Belonging is a bold and inspiring celebration of creativity, inclusion and connection that is designed to unite us #OneOMG. This initiative brings together art, culture, and community, reflecting the diverse identities that shape who we are and the strength we discover in our differences. These badges serve as symbols of our commitment to fostering a more inclusive and empowering organization – one where every individual is seen, valued and respected. A place where everyone truly belongs. 

Originally created by our Hearts & Science team in NYC three years ago, this initiative is about humanizing our brand, celebrating diversity, and living our values. 

To kick off this meaningful program in Canada, we’re showcasing “Roots to Roots”, a powerful piece of artwork created to honour Black History Month. Thank you to the talented artist, Sachiel Andre, who first joined OMG as an intern through the Black Student Summer Leadership Program, for sharing his vision and helping us reflect on the importance of amplifying diverse voices. 

"Titled Roots to Roots, this Badge of Belonging depicts the image of a quilt, a long-standing staple in African culture that represents various themes important to Black History Month. A quilt is a symbol of continued history, an infinitely expandable piece of culture that holds the memories of all who once contributed to it, while leaving room for future generations who wish to carry it on. The artwork seeks to embody its title by using the quilt’s association with preserving history to honor the lives and stories of Black Canadians that often go untold with representation for the stories of Africville, Little Burgundy, Hogan's Alley and more."

This badge, inspired by the rich symbolism of African quilts, represents the untold stories of Black Canadians, from Africville to Little Burgundy and Hogan’s Alley. It reflects on the past, embraces the present, and paves the way for the future. As the quilt transitions into the silhouette of a Black woman, through her hair, it serves as a reminder that history lives within us all and that the journey is far from over.  

"Transitioning from the past, the piece also leaves room for growth and the future. The journey of Black people in Canada is far richer and more complex than many believe – and it is nowhere near its conclusion. As the quilt meets its end, waiting for the needle and thread to be taken up by the next generation, the strands curl and warp into the silhouette of a Black woman, linking to the roots of her hair, hair which remains so important to Black culture today.

This artwork serves as a reminder that the roots of Black history in Canada are directly woven and connected to the Black people who live here today – rooted within us, always."

We’re proud to share that “Roots to Roots” will hang in all three of our Canadian offices, serving as a daily reminder of our commitment to inclusion and belonging.