Summer is made for fun… but at OMG, it also rhymes with transformation. In an industry that’s evolving rapidly, we believe those with a clear vision of the future—and a strategy to get there—will be best positioned to create lasting value. With that in mind, we recently paused our day-to-day activities to reflect collectively on the future of our agency. It was a powerful moment, designed not only to fuel our creativity but also to strengthen our role as strategic partners to our clients. This initiative gave every team at OMG Montreal a chance to recharge with ideas, inspiration, and fresh perspectives. Here’s a look back at a day full of learning, sharing, and insight.

Three Levers to Build the Future
Throughout the day, our conversations centered around three key focus areas:

• Systematic integration of artificial intelligence, to become stronger growth drivers for our clients.

• Automation, to reduce repetitive tasks and maximize time spent on high-value thinking.

• Optimization of our workflow through Omni, our marketing orchestration tool, to bring even more intelligence to campaign planning.

These reflections will help us keep our clients’ needs at the core of everything we do and stay at the forefront of marketing innovation.

AI: A Daily Ally
Technology has always played a central role in media, and the arrival of AI adds a powerful new lever to the marketer’s toolkit. At OMG, we leverage our proprietary agent, Omni Assist—a secure, confidential environment for client data.
During the training, we explored the various AI models integrated into Omni Assist, learned how to use them effectively, and discovered how to craft quality prompts. Real-world examples showed how AI can support strategic planning, data analysis, and the simplification of complex concepts for clients. The result: a collaborative prompt library that our teams can now use in their day-to-day work.
But beyond technology, human intelligence remains essential. That’s why we invest in our talent—because it’s people who give meaning and value to what AI can deliver.

Automating to Maximize Time for Strategic Thinking
We all have routine tasks that are repetitive or low-value. Together, we identified ways to automate those tasks, freeing up more time to focus on activities that bring greater value to our clients—while also improving our quality assurance processes. The workshop also served as a forum to share updates on ongoing projects, including media budget management tools and upcoming integrations across our financial and digital operations systems. All of these initiatives are part of our drive toward greater automation—and greater efficiency.

Smarter Media Planning with Omni
To wrap up the day, we presented a case study showcasing Omni, our marketing orchestration tool. Able to analyze a brief holistically, it uses artificial intelligence to support campaign development.
Omni helps us think beyond the usual paths, with deep insights into brand and consumer context—while working hand in hand with human expertise. Its automated process allows us to carry an idea from brief analysis to campaign activation, encouraging greater collaboration across disciplines.

A concrete example of how AI and automation can support our teams and generate even more value for our clients.

Because transformation doesn’t happen in silos—or in a single day—this experience reinforced our belief: it’s by investing in collective intelligence, proactivity, and collaboration that we’ll stay ahead of the curve. With agility, creativity, and a clear focus on the future.

Want to learn more about our Next-in-Class solutions? Get in touch: info@touchemedia.com