Today were announced the winning cases of the prestigious Media Plan of the Year competition organized by Adweek. This award show celebrates the most creative media campaigns around the world.

Touché! once again stood out by winning two awards for the Uncharted Playgrounds campaign produced in collaboration with BRP, namely the winning campaign in the “Best Use of Insights” category as well as in the “Total Campaign less than $500,000” category. Touché! won honors in two of the competition's 28 categories.

Uncharted Playgrounds has collected more than 19 trophies in the past year, both nationally and internationally, including the Grand Prix Média at the Media Innovation Awards and Concours Idéa 2023. Several nominations are still pending.

Samantha Kelley, President of Touché! commented “It is with great pride that we see Uncharted Playgrounds recognized around the world! This is another fine testimony to the success of our business relationship with BRP. »

Discover the winning campaigns: https://www.adweek.com/media/media-plan-of-the-year-2023-these-winning-strategies-helped-brands-reach-new-markets/

See case study here : https://www.touchemedia.com/en/our-work/uncharted-playgrounds/