On Thursday June 1rst in London, the Festival of Media awards ceremony was held, celebrating the best in media campaigns from around the world. Touché! picked up one silver and two bronzes for its clients HSBC and BRP while PHD won three gold for its client Dove.
Touché! won a Silver in the Best use of Social Media category for BRP’s Unchartered Playgrounds campaign. The campaign also won Best of Show at Prix IDEA and Gold in the media categories at the Drums Marketing Awards last week.
Touché! also won two bronzes for its HSBC campaign Punch Above the Weight in the Best Use of Data and Best Use of Real-time Marketing categories.
“I am very proud to see our PHD and Touché! teams and clients being celebrated on an international stage, in such key media categories," said Karine Courtemanche, CEO of PHD and Touché! Canada. "Measuring our work with the best in the world is a powerful learning lever and a huge team pride builder."
On the PHD side, Dove’s Toxic influence campaign won gold in the Led by Cause category. The advertiser set out to improve the self-esteem of 3.5 million Canadian girls, and to end toxic beauty advice on social media. With that in mind we created a campaign that used deepfake technology to put the messages of toxic beauty advice in the mouths of parents. Sparking an international debate about how parents should be teaching their children to detox their feeds.
Moreover, Dove’s Keep the grey campaign won gold in Local Execution of a Global Brand and Brand Bravery categories. For this campaign, Dove took a stand against workplace ageism when they saw Canadian newscaster Lisa LaFlamme being released from her duties because of her grey hair. Turning their iconic logo grey, they asked women to follow suit and turn their profile pictures to greyscale to support women being aged out of the workplace.