Unlock profitable growth by making our craft a business driving asset for brands.
Our mission is to connect and integrate marketing and business ecosystems to turn complexity into sustainable, measurable impact for our clients. That advantage – A Head start – is powered by three interconnected pillars: - Connection: Acting daily as a true business copilot, Touché! connects deeply with clients’ ambitions, challenges, and opportunities – bringing together the right expertise, partners, and platforms to maximize value for brands. - Clarity: In a world of endless data and channels, Touché! cuts through complexity with sharp insight, intelligence, and strategic direction – helping brands see what matters, decide faster and act with confidence. - Creativity: Touché! transforms learnings into ideas and actions that move culture, brands, and business forward – unlocking creativity as a growth lever, not just a communication output.
Empowered by Omnicom Media, the largest agency network in Canada
Omnicom Media provides unparalleled market clout, and best-in-class data, technology, and analytics capabilities that enable intelligent data-driven marketing and deliver transformational outcomes for our clients’ businesses.

Touché! in numbers

Awards and recognitions
600
Touché! is the most awarded agency in Canada and Quebec and one of the top 20 most awarded agencies in the world. A position we have held for six years running.
Clients
40
We are co-piloting business success for many client organizations across the country, in multiple verticals.
Experts
320
We have the most talented and dedicated in-house media professionals in the industry, in more than 24 speciality areas, to answer all your marketing and media needs.
Years of experience
30
Founded in 1995, Touché! was born from Alain Desormiers's entrepreneurial determination to do marketing and media differently. Touché! has since been a story of uninterrupted growth and entrepreneurial success in Canada

Our values

Credit: Zuzanna Adamczyk
Creative Thinkers. And Doers.
Our purpose is finding creative ways to bring more value to our clients. Things that have never been done before. Whether it’s providing them with the necessary tools, crafting a winning strategy, or maximizing digital assets, we deliver. With creative solutions that surprise, inspire… and grow business.
Credit: Anton Darius Thesollers
Don’t Ration Passion.
A little passion goes a long way. And a lot? Well, now we’re really getting somewhere. We love what we do and we have fun doing it. Passion is the fuel that will take us anywhere we want to go. Fill ‘er up!
Credit: Christopher Burns
Done Deal.
We are entrepreneurs to the core. Resourceful, agile and hungry. If we believe in it, it will happen. Obstacles are simply there to be defied.
Credit: Nathan Roser
Change Rocks.
Change is the ultimate force in marketing. We welcome it with open arms as we give the status quo the boot. Whether we’re talking processes, technologies, structures, or services, inertia need not apply.
Credit: Edwin Andrade
It’s Team Time!
A cohesive, dedicated team is a powerful force. Because it takes an orchestra to play a symphony. Together, we’re not just stronger and faster… we’re happier!
Credit: Bill Jelen
You, to the Max.
Potential. It’s in each and every one of us, but it’s useless if we don’t make the most of it. Our goal is to encourage our employees to unlock that potential, feed their curiosity, and unleash something spectacular.
Inspiring co-pilots helping your business succeed
Always pushing the limits of possibilities through Connection, Clarity and Creativity, our executive team's end-goal is to make sure that our teams, clients and partners succeed.
They trust us

A Head Start

Touché!’s approach is built on a simple but powerful belief: brands win when they have an advantage over the market. That advantage – A Head Start – is powered by three interconnected pillars: Connection, Clarity and Creativity. Together, these three Cs power the advantage we call A Head Start. For your brand.