Touché! is proud to announce the appointment of Antoine Nguyen and Michèle Duchesneau as Vice-President. These appointments mark a significant step in the transformation of Touché!'s executive team, aimed at strengthening its leadership position and accompanying its clients in an era of continuous transformation.

With over 13 years' experience with OMG agencies, Michèle has worked with a wide range of clients, from finance to retail to government accounts. At Touché! on the Tourisme Montréal and Via Rail accounts for the past 5 years, she will continue to work with these clients as Vice-President, while managing other teams and advertisers such as St-Hubert, Cascade and Exceldor. Michèle is driven by a desire to push the limits of creativity and to support her clients in their transformation.

“I'm delighted to be able to participate actively in the evolution of our industry, and to bring my vision to Touché! in this new role,” says Michèle. “My goal will be to continue building trusting relationships with my clients, supporting them in their business challenges, and fostering a culture of innovation within the agency and my team.”

Antoine began his career in advertising by founding his own agency, where he developed a real passion for the industry. Eager to deepen his knowledge and hone his skills, he joined a larger agency in 2016 before joining Touché! in 2017. His career path has led him to work on a variety of accounts, including in the government, retail and automotive sectors. Building on this experience, Antoine aims to develop a culture of efficiency within his team, based on strategy, capabilities and creativity. He will be working with Sports Experts, Volkswagen, Les Producteurs de lait du Québec, Lassonde and Premier Tech.

“This role represents a real second step in my career, an opportunity to play a key role in a new era for the agency,” says Antoine. “I'm excited to collaborate with this new team and these clients, and to contribute to the evolutions in the industry by redefining creativity in advertising.”

“The appointment of Antoine and Michèle brings new energy and innovative perspectives to Touché!. Together, they will play a key role in the transformation of our agency and the advertising industry. In a constantly evolving industry, bringing new voices to the executive table is essential. It's a source of great pride to contribute to the development of talent in our industry,” shares Samantha Kelley, CEO of Touché!.