After a successful year in 2022 for new business, Touché! continues its growth in the Canadian marketplace by pursuing its collaboration with Tourism Montreal and expanding its work with Metro inc. to include the English Canada in their duties.

Following a rigorous RFP and review process, Tourism Montreal has chosen to continue its collaboration with its media agency of the past ten years: Touché!. The agency will continue its work with Tourism Montreal and its various partners to promote Montreal as a destination of choice for Canadians, Americans and Europeans. Touché! will be responsible for the overall media strategy, planning, media buying and performance measurement.

"This is a pivotal time for Tourism Montreal as we navigate a new reality for global travelers. Touché! is the partner of choice to support us in our performance-driven ambition. Their in-depth knowledge of the tourism industry and their experienced team in media strategy and analytics make Touché! an essential ally for Tourism Montreal." explains Sylvie Charette, Chief Marketing Officer at Tourism Montreal. 

2022 will finally have been a great year for tourism in Montreal, despite the challenges. The teams are already working on preparing the 2023 summer campaigns, with the development of several new markets, such as Western Canada and the United States.

Touché! has also extended the scope of work with its long-time client METRO Inc. to now include the Ontario Market. Touché! now acts as the Agency of Record for all METRO banners in Quebec and Ontario. The agency is responsible for media strategy, planning and buying for traditional and digital placements for awareness and consideration. Both Toronto and Montreal offices work on the account.

"We are very proud to continue the adventure with Tourism Montreal and expand our scope with Metro", adds Karine Courtemanche, Chief Executive Officer at Touché!. "We look forward to continuing putting our expertise and creativity to work for our clients to drive business success."