Touché! and its Sans Émission campaign, created in collaboration with Volkswagen Canada, continue to stand out by winning Media Campaign of the Year 2024 at the Strategy Agency of the Year Awards. The campaign also shines at the Media Innovation Awards, being nominated in five categories, as well as at the Festival of Media North America with a nomination for Best Branded Content.

To date, Sans Émission has collected 7 trophies and 13 nominations over the past year, both nationally and internationally, including at Cannes.

The core idea of the campaign was simple yet impactful: while television is crucial in Quebec, TV channels go off the air at night for a "down time," or a moment sans émission (moment without broadcast). What else is without emissions? The fully electric Volkswagen ID.4, of course, and thus sans émission (emission-free)!

In partnership with Bell Media and Noovo, we developed a brand-new 4-hour advertising format, airing between 2 AM and 6 AM. This new format was a full, custom-made show for Volkswagen, aired in the dead of night: the Sans Émission segment! A first on Noovo and in Canada.

To discover the full case and watch the campaign video: https://www.touchemedia.com/en/our-work/sans-emission/

Samantha Kelley, CEO of Touché!, comments: "We are incredibly proud to see Sans Émission recognized worldwide! It’s a wonderful testament to the power of a great creative idea and the strength of innovation in the Quebec market."

These victories reflect our commitment to pushing the boundaries of creativity and producing innovative, impactful campaigns for our clients, year after year. Congratulations to all the teams involved for their hard work and ingenuity.