Hosted in May, the 16th iteration of the Festival of Media Global Awards recognized the best campaigns in the media industry.
Touché! won a gold for its Bugs Out! campaign for its Wilson client in the prestigious Best Use of Data & Insight category.
In this campaign, Wilson and Touché! built a solid data ecosystem that could predict insect invasions in Canada. With a well-integrated partnership with the Weather Network, a prospecting strategy was developed, which connected to multiple data points and delivered a customized message to each Canadians, based on the level of infestation risk in their neighborhood.
Wilson is in the top 100 most awarded campaign in the world, according to WARC Media 100.
Touché! also won a silver in the Best Use of Digital Media – Web category for the campaign Search Beats Global Supply Crisis for BRP/Sea-Doo, as well as a bronze for its Camping Rituals campaign for FGL Sports/Atmosphère client in the Best Campaign for a Local Brand category.
With these 3 awards, Touché! is the most awarded Canadian agency of this year’s Festival of Media.