Today, the winning cases of the prestigious Media Plan of the Year competition organized by Adweek were announced. It celebrates the most creative media campaigns from around the world.

Touché! once again stood out by winning two awards for the "Sans Émission" campaign, created in collaboration with Volkswagen Canada. This campaign was awarded in the "Best Use of Branded Content/Entertainment in campaigns spending less than $500,000" category, as well as in the "Best International Campaign (non-US) spending less than $1 Million" category. Touché! thus received honors in two of the 28 categories of the competition.

To date, "Sans Émission" has garnered 17 trophies over the past year, both nationally and internationally, including at Cannes and the Concours Idéa.

Samantha Kelley, CEO of Touché!, commented: "We are immensely proud to see 'Sans Émission' recognized around the world! It’s a beautiful testament to the power of a great creative idea and the strength of innovation in the Quebec market."

Discover the campaign here: https://www.touchemedia.com/en/our-work/sans-emission/