Touché! had an outstanding evening at the Idéa 2026, taking home top honours for Le Pestacle de Noël campaign from Les Producteurs de lait du Québec.

The campaign earned the Media Grand Prix, along with two Gold Awards: one for Best Use and Leveraging of Content and another for Best Integrated Campaign in the $100,000 to $500,000 category.

These awards recognize the power of a great idea, flawless execution, and an exceptional partnership between Touché!, Les Producteurs de lait du Québec, and our agency partner lg2.

Our St’un classique campaign for les Rôtisseries St-Hubert also won Bronze in the Best Integrated Campaign (over $500,000) category.

Congratulations to everyone who contributed to this success!