Touché! is delighted to announce the appointment of Marilyne Alie as Managing Director of its Toronto office. Reporting directly to Samantha Kelley, recently appointed CEO of Touché!, Marilyne will spearhead strategic direction, client relationships, and team management for all Toronto-based clients. She will also lead efforts to expand the client portfolio and represent Touché! at industry level.

Marilyne Alie joined Touché! in 2015 and excelled on the Canadian Tire account among many others, leading numerous globally recognized campaigns. Her ascent to the Vice President role overseeing the Canadian Tire Corporation business along with other clients reflects her exceptional contribution over the years. After a year of maternity leave, she now takes the helm as Managing Director.

To further bolster the Toronto team, Kelley has also elevated Jean-François Bourdeau to the role of National Vice-President of Marketing Science for Touché! Canada and all OMG Montreal agencies. With a 18 years tenure at Touché!, Bourdeau has distinguished himself as a linchpin in the industry, essential in advancing the practice within the group and the wider advertising community.

Furthermore, Touché! is thrilled to welcome back Isabelle Baillargeon, previously at OMD and Hearts & Science, and proudly announces the promotion of Marc-Antoine Grenier to the position of Senior Vice-President, Strategy. In their elevated capacities, they will spearhead extensive client teams and play pivotal roles in driving internal initiatives to foster the growth of the Montreal office.

Kelley, remarked, “Our collective talent is the cornerstone of our strength at Touché! and OMG Montréal. Bolstering our management team with these executive promotions aligns seamlessly with our path to success. Providing opportunities for growth is intrinsic to our professional motivation. In an ever-evolving industry, new perspectives at the executive level invigorate our approach.”

She continued, “It's a source of immense pride to nurture talent in our dynamic media industry. These appointments not only catalyze our own growth but also propel our clients to new heights. I look forward to their continued contributions.”

Alie, Baillargeon and Grenier are reporting to Kelley whereas Bourdeau is reporting to Charles Etienne Morier, recently named COO of the group.