Popeye’s Supplements, Canada’s leading retailer of sports supplements and health products, has named Touché! as its media agency of record.

Touché! will be responsible for all media planning and buying for Popeye’s Supplements, while also serving as a strategic business partner in its next phase of growth and market expansion.

Touché! will work closely with Popeye’s internal teams and partners to enhance brand accessibility, increase sales, attract new customers, and maximize the long-term value of its existing clientele.

“Partnering with Touché! was a natural choice for us. Their expertise in retail, enthusiasm, and strong interest in our brand convinced us to embark on this collaboration. We are confident that their technological tools and extensive national expertise will drive our growth in the years to come,” said Jean-François Fortin, Vice President of Marketing.

Antoine Nguyen, Vice President of Strategy at Touché!, will lead a multidisciplinary team of experts in marketing science, activation, and strategy, along with all marketing solutions from the OMG network.

He approaches this new partnership with great enthusiasm: “As a longtime admirer of Popeye’s products and brand, my motivation—just like that of my team—is to design impactful media campaigns that will ensure the brand’s sustainability during this new growth phase. Our Omni marketing orchestration platform will enable us to precisely identify new audiences for the brand with real-time insights and automation powered by artificial intelligence.”

Touché!’s Montreal office will oversee service delivery across Canada.