Samantha Kelley, CEO of Touché! Canada and OMG Montreal, has been appointed to the Creative Data Lions jury for the 2025 Cannes Lions International Festival of Creativity. This prestigious role places her among a select group of global experts tasked with recognizing and awarding the most innovative uses of data in creative marketing.
Samantha's selection underscores her significant contributions to the media and advertising industry. With a career spanning strategic media planning for renowned brands such as L’Oréal, Canadian Tire and Air Canada, she has consistently demonstrated an ability to intertwine cultural insights with creative strategies to drive business impact. Her tenure at Touché! began in 2007, leading to her current leadership role where she oversees major accounts including Canadian Tire Corporation, Volkswagen, Diageo, and Uber.
The Creative Data Lions jury will convene in Cannes from June 16 to 20, 2025, to assess submissions that exemplify the effective and innovative use of data in creative campaigns. Samantha's expertise and leadership are expected to contribute significantly to the jury's deliberations, setting benchmarks for excellence in the intersection of data and creativity.
For more information: https://www.canneslions.com/awards/jury/samantha-kelley-380454
