June 21, 2023
Leadership news at Touché! Canada, Omnicom Media Group Montreal, and PHD Canada.
Alain Desormiers

Alain Desormiers returns as Interim Chief Executive Officer OMG Montréal and Touché! Canada. Alain steps into the role recently held by Karine Courtemanche. After 20 years occupying various roles within Omnicom Media Group (OMG), Karine Courtemanche is leaving the organization to pursue a new opportunity.

As the founding CEO of Touché!, Desormiers will be working with the recently promoted Presidents Samantha Kelley (Touché! Canada) and Charles-Étienne Morier (OMG Montreal) to assist them in creating growth, managing industry shifts and to ensure a smooth and successful transition.

“I am back without hesitation knowing that Samantha and Charles Étienne as well as the members of the management team have all the assets to maintain a prosperous future for the organization. Samantha and Charles Étienne have been part of the dream team for the past 16 years and have been key players in creating the culture that continues to deliver such great work to our clients” comments Desormiers.

In their current roles, Kelley and Morier will maintain the leadership of their management teams ensuring the continuity of the group's organizational vision and momentum, client servicing and operational strategy in the context of the perpetual transformation taking place in the media ecosystem.

Caroline Moul continues her leadership of PHD Canada, reporting to Cam Reston, CEO of OMG Canada.

Courtemanche has played a key role in the company growth over the years and in its leadership position in the market. The legacy she is most proud of is surely having succeeded in building a strong, recognized and tightly knit management team.

“Karine has been a wonderful colleague and friend over the years. I know she will be successful in all the future projects she takes on. We are lucky that Karine and Alain built such a strong team of leaders that are continuing to grow make the organization shine and maintain its reputation of excellence” says Reston.