Touché! is thrilled to announce the appointment of Isabelle Lafrenière as Vice President of Strategy. With a remarkable career spanning over 25 years in communication and marketing, Isabelle will bring her expertise and passion for innovation to this new strategic role.

Isabelle began her career at Media Vision in 1998, starting in coordination roles in finance and print purchasing during the rise of digital. Her career took a significant turn when she joined Carat for eight years, where she climbed the ranks, overseeing 360 planning, sponsorships, and campaign activation. After a brief stint as Sales Director at the magazine Voir, Isabelle founded her own marketing and sommellerie consulting firm.

Her desire to work with emerging talent and join a strong team led her to Touché! in 2017, where she initially served as Media Director for several major agency clients. Seven years later, her career is evolving toward more management and business growth, leveraging her leadership and innovation skills.

“I am extremely proud and grateful for the trust placed in me. Changes in our industry bring many opportunities, and I am excited to actively participate in this transformation. My role will be to support and develop our teams, cultivate strong and authentic relationships with our clients, and continuously push creativity within the agency,” says Isabelle Lafrenière.

As Vice President, Isabelle will focus on business development, supporting her teams, and establishing lasting client relationships. She will continue to work on key accounts such as Belron, Harnois, Newlook, Éco Entreprise Québec, Pizza Salvatoré, the SAAQ, and many others.

With a vision centered on business development, creativity, and nurturing emerging talent, Isabelle is ready to tackle current and future challenges while contributing to the success and growth of the Montreal office.

“At Touché!, our strength lies in our collective talent. Our leadership team is key to our success. Isabelle’s promotion to this strategic position reflects our commitment to strengthening our leadership and encouraging innovation. In an ever-evolving industry, bringing new perspectives to the executive table is essential. It is a great pride to contribute to the growth of talent in our exciting industry!” comments Samantha Kelley, CEO of Touché!.