6 avril 2023
Double nomination at the leadership of Touché! Canada and OMG Montreal
Samantha Kelley & Charles Etienne Morier

Touché! is proud to announce the appointment of Samantha Kelley as President of Touché! Canada. For his part, Charles Etienne Morier becomes President of the Montreal branch of Omnicom Media Group (OMG Montreal).

Reporting to Karine Courtemanche, CEO of Touché! Canada, PHD Canada and OMG Montreal, Kelley will work to promote Touché! at the local, national, and international level in creativity and innovation while more specifically leading the Toronto office.

Kelley joined Touché! in 2007. It’s while working on the account of Loblaws Canada that she really fell in love with the fast pace and constant evolution of retail. Samantha therefore made it her specialty and spent the next fifteen years on accounts such as Sport Chek, Mark's, Canadian Tire and Canada Post.

Her hard work opened the door to a position as Vice-President in strategy, then General Manager of Touché! Toronto before being named President of the agency in Canada. Samantha now divides her time between Toronto and Montreal.

Kelley comments: “I have a long love affair with Touché!. It is both a great honour and a great responsibility to take the reins of this great agency in Canada. Touché! has built over time a reputation as an innovative agency and I intend to maintain and amplify it!”

For his part, also reporting to Karine Courtemanche, Charles Etienne takes the reins of OMG Montreal as President. He will be responsible for defining and managing the group's organizational vision and operational strategy while promoting internal best practices for his teams and ensuring the deployment of OMG tools and new services.

Morier has also arrived at Touché! in 2007 where he contributed to creating the agency's digital offer and set up the SEM team. Charles Etienne's work has been recognized many times by the industry both in Canada and internationally. In 2018, Charles Etienne was appointed Senior Vice President of Operations for OMG Montreal, a role in which he ensures that the best processes and practices were put in place to generate success for the team and its clients and now becomes President.

Morier comments: “Over the past few years, I have had the chance to learn a lot through my journey within the group, by occupying several roles, but above all by being surrounded by the most talented people in the industry. Today, I am honoured to take on this role and grateful for the chance to guide our teams to create innovative new solutions and services that will address the disruptive forces of change that have become endemic to our industry. With the strength of OMG, the talent and expertise of our teams who are an integral part of our success, a unique culture and clients who trust us, we certainly have all the tools to enable us to create the future of the company.”

“We have a long tradition of growing our talent internally. It is therefore with pride that we welcome this new generation of presidents. Samantha and Charles Etienne represent the future of the media discipline. They lead our teams with passion, innovation and a deep sense of ethics. I could not be better surrounded for the growth of our agencies in Quebec and Canada.”, comments Karine Courtemanche.