touché! is Canada's media
agency of the year for
a 3rd time in 4 years

News

  • 2017.11.12

    Strategy Magazine and Media in Canada awarded last Thursday night touché! the title of Canada's Media Agency of the Year. A title granted to us for a third time in four years. In all, 12 agencies were nominated for this prestigious award.

  • 2017.10.23

    The Media Innovation Awards have published the list of nominations for the 2017 edition.

    touché! cumulated 23 of them for Sport Chek, Sports Experts, Belron Canada, Tourisme Montréal, Alliance Touristique de l'industrie du Quebec, VIA Rail Canada, Quebec Milk Bureau, Desjardins and Audi.

    The gala will be held in Toronto on December 8th!


the agency

Fueled by Data.
Driven by Creativity.

Data modelling, research and insights

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We study, measure and analyze data in order understand different consumers habits. We then look for the best insights to align our strategy in order to better reach your target. We create powerful emotional connections with your consumers and maximize business results.

  • Transforming raw data into tangible information
  • Analysis and discovery of audience insights
  • Mix media attribution modelling and econometrics
  • Expertise of analytical tools such as Vividata, Nielsen, BBM, Pathmatics, comScore, Google Analytics, eMarketer.


Multi-channel strategy and planning

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Strategy is at the heart of every project, fueled by data, amplified by our platform specialists and optimized by OMG buying power. Our dedicated team of strategists aim to better understand the business challenges of our clients, simplify an increasingly complex world and offer solutions that maximize business results.

  • Unique point of contact for our clients
  • Use of data to build innovative, creative and effective strategies
  • Selection of the most relevant channels and contexts to convey the messages and achieve the desired results
  • Development of media plans tailored to the specific needs of our clients and their industries

Media buying and negotiation

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Responsible for bringing campaigns to life on all media platforms and devices, our team of specialists use Omnicom's buying power and state-of-the-art tools to maximize our client’s business outcomes. They negotiate, buy and optimize our clients' investments in digital media, search engines (SEM / SEO), social media, programmatic, display, out-of-home, print, audio and video. The expertise of our specialists and their in-depth knowledge of the platforms provide our clients superior returns.

  • In-depth knowledge of the various media platforms
  • Team of specialists (social media, search engine marketing, performance and e-commerce, video and audio)
  • Buying and negotiation, supported by the OMG buying power
  • Selection of media partners, tactics and content
  • Campaign implementation, management and optimization
  • Rigorous management of media investments

Media creativity and innovation

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The entire organization is driven by creativity. We are proactive and bold, paving the way, creating new media and facing change through a desire to go further, reinvent ourselves again and again for the greater benefit of our clients and to make their brands stand out.

  • Dedicated annual Creativity week
  • Established "Light" Committee to encourage creativity
  • Esclusive workshops and training for innovation

Reporting, analysis and optimization

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The Marketing Science group sheds light on our client's strategies and consumer insights. They analyze, automate and visualize campaign results on our real-time dashboards based on our client’s performance indicators. They are responsible for identifying audiences that are most relevant through our data management platform.

  • Manage analysis tools such as our data management platform (DMP) to segment audiences
  • Presentation of campaign results and visualization of dashboards in real time
  • Transform a large quantity of metrics into actionable optimization opportunities
  • Frequency optimization and reduction of duplication and potential waste 
  • Tagging strategy to establish the measurement plan

Thought leadership

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Our teams are constantly on the lookout for new products and new technologies relevant for our clients. We anticipate the unexpected. We guide and accompany our clients in an increasingly complex world to recommend the most appropriate solutions that will meet their needs.

  • Points of view on innovation
  • Training sessions and support
  • Consultation on ad and marketing technology platforms
learn more

The numbers talk
for themselves

23117425985

delivered impressions in the last month

the community

Far more than
just colleagues

a comforting moment after a big day at work
the annual sugar shack team activity
during our lunch hour, if it’s sunny outside, we'll play a game of pétanque
introduction of the recognition wall
our new mural by Jason Wasserman
a quick ukulele lesson
office triplets

our family is expanding and we currently have 5 positions to fill

join the team
discover our culture