Your Everyday Coach

Sport experts


Prix Média Infopresse

Best of Show

Prix Média Infopresse

Gold, Best use of OOH

Media Innovation Awards

Gold, Best in Retail

Media Innovation Awards

Gold, Best Launch/Relaunch

The campaign was meant to recognize the everyday athletes, those who train no matter the weather, no matter how busy life gets and reward them, positioning Sports Experts as the "everyday coach" who encourages active people to persevere.

Encourage, inspire and reward everyday athletes

To celebrate its 50th anniversary, Sports Experts decided to focus on sport and training, a passion the brand shares with sports fans.